What New Realtors® Should Focus On in Their First 90 Days
The first 90 days in real estate are critical. Learn how to build momentum, generate leads, and set up your marketing for long-term success as a new Realtor®.
Many new Realtors® enter the industry with excitement and ambition, but often without a clear roadmap. The first 90 days can make or break a real estate career. Without structure, support, and consistent marketing, it’s easy to get overwhelmed or fall into inactivity. This guide will help you focus on the right activities, avoid common mistakes, and start your business with confidence, clarity, and consistency.
Why the First 90 Days Matter for Realtors®
Those first three months set the foundation for your business. Agents who succeed early on do so by creating structure, generating leads, and staying visible. Without that momentum, it becomes harder to build trust and fill your pipeline.
A focused 90-day plan can:
Build early visibility and awareness
Establish habits and systems for growth
Create a foundation for long-term lead generation
Give you the confidence to act instead of react
The 7 Most Important Things New Realtors® Should Focus On
1. Build a Business and Marketing Plan
Set your income goal and calculate how many sales you need to reach it
Identify your target market: first-time buyers, downsizers, a farm neighborhood, etc.
Choose your primary lead sources and align your marketing accordingly
2. Announce Your New Career to Your Sphere of Influence (SOI)
Create a launch message to friends, family, and past colleagues
Send a branded announcement via email and direct mail
Start a "warm list" of everyone you know and follow up regularly
3. Get Your Branding in Order
Invest in a professional headshot and clean, cohesive design
Choose brand colors, fonts, and messaging you can carry across channels
Ensure your social profiles and email signature look consistent and professional
4. Start Posting Professionally on Social Media
Use animated, branded posts to build credibility
Mix real estate tips, market stats, testimonials, and community highlights
Stay active at least 3 times per week to stay top-of-mind
5. Use Email and Direct Mail to Stay Connected
Start with a monthly newsletter and an introductory email series
Send postcards or flyers to your SOI and farm area
Include market updates, local events, or real estate tips to add value
6. Practice Your Scripts and Presentation
Role-play buyer and listing consultations weekly
Get comfortable with answering objections and communicating your value
Use tools and templates to build confidence
7. Invest in Coaching or Mentorship
Join a program that provides accountability, strategy, and support
Surround yourself with people who can guide your growth
Avoid the trial-and-error trap by learning from experts
Time-Blocking Your First 90 Days
A 90-day plan only works if you stay consistent. Use a weekly time-blocking strategy to ensure the most important activities always happen.
Focus on These Weekly Priorities:
Prospecting (SOI calls, texts, DMs, etc.)
Marketing (social posts, email campaigns, direct mail)
Education and training
Local networking or community events
Business planning and lead follow-up
Even 10–20 hours a week of focused action can build momentum.
The Fastest Ways to Generate Leads in Your First 90 Days
Lead generation is the lifeblood of your business. Here’s how to get traction fast.
Start With the People You Know
Reach out to your SOI personally and consistently
Ask for referrals and offer to be a resource
Leverage Open Houses
Volunteer for as many as possible through your brokerage
Meet buyers and neighbors who may also be sellers
Offer Free Home Valuation Reports
Post them on social, email your list, and promote via direct mail
Use tools with landing pages to capture leads
Run Targeted Ads or Join a Multi-Channel Program
Digital retargeting and geo-farming help you build visibility fast
Done-for-you services let you stay focused on client work
FAQs: Getting Started in Real Estate
What should be my top priority as a new Realtor®?
Focus on consistent marketing and relationship-building with your SOI.
Do I need to spend a lot on marketing in my first 90 days?
No, but you do need consistency. A basic branded presence across social media, email, and print goes a long way.
How many people should I talk to weekly?
Aim for 10–20 contacts per week in your first 90 days. Use a tracker and be consistent.
When will I get my first deal?
Most new agents close their first transaction within 90–120 days, depending on their activity level and network.
Should I try to do everything myself?
No—successful agents outsource what they can and focus on income-generating activities.
Let AmericasBestMarketing.com Help You Launch With Confidence
Your first 90 days can define your career. At AmericasBestMarketing.com, we help new Realtors® look more professional, stay consistent, and focus on what matters.
Custom-branded, animated social posts
Listing marketing, direct mail, and email campaigns
IDX website options and digital ad programs
Monthly coaching to support your growth
No long-term contracts, ever
Learn more about our Marketing Program for Realtors®!
Ready to Make Your First 90 Days Count?
Don't waste your early momentum. Partner with AmericasBestMarketing.com and build your brand, generate leads, and get the support you need to grow.
Contact Us to get started today.
