Social Media Strategies for Realtors®: Proven Tips to Attract More Clients and Sell More Homes
Maximize your reach and close more deals by mastering social media strategies tailored for Realtors®. From branding and content planning to platforms and engagement, this guide breaks down how to generate real estate leads using proven tactics across every social channel.
Social media has become one of the most powerful tools for real estate agents and Realtors® looking to build their brand, connect with potential buyers and sellers, and generate consistent leads. Whether you’re new to digital marketing or refining your online presence, implementing the right social media strategies for Realtors® can dramatically boost your visibility and client engagement. In this article, we break down actionable steps and proven strategies to help you grow your business through social media—and how AmericasBestMarketing.com can help you stay ahead of the competition.
Why Social Media Matters for Realtors®
Today’s buyers and sellers are spending more time online—and on their phones—than ever before. According to the National Association of Realtors®, over 97% of homebuyers begin their search online. That makes your presence on platforms like Instagram, Facebook, YouTube, and LinkedIn a critical part of your lead-generation strategy.
What Social Media Does for Your Real Estate Business
Builds brand visibility in your target market
Creates top-of-mind awareness among your sphere of influence (SOI)
Showcases listings with compelling visual content
Drives traffic to your website and landing pages
Encourages engagement, referrals, and direct inquiries
Which Social Media Platforms Should Realtors® Focus On?
Facebook: Community Building + Listing Promotion
Share property listings, open house events, and neighborhood spotlights
Use Facebook Business Pages and Groups to foster engagement
Leverage Facebook Ads for lead generation
Instagram: Visual Branding + Storytelling
Post high-quality images of listings and behind-the-scenes content
Utilize Reels and Stories to build connection and brand authenticity
Use location and hashtag strategies to increase discoverability
LinkedIn: Professional Networking + Authority Building
Publish market updates and success stories to position yourself as a trusted expert
Network with other professionals, investors, and vendors
Build your referral base through high-value content and engagement
YouTube: Long-Form Video for Evergreen Leads
Create virtual tours, neighborhood guides, and educational videos
Optimize video titles, descriptions, and tags for local real estate searches
Use YouTube Shorts for short-form lead capture content
Content Strategy: What to Post and When
The 4 E’s of Real Estate Content
Educational: Market updates, buying/selling tips, neighborhood stats
Engaging: Polls, questions, personal stories, and community highlights
Entertaining: Light-hearted reels, bloopers, behind-the-scenes footage
Exclusive: Just Listed, Coming Soon, Sold posts with calls-to-action
Weekly Posting Schedule Example
Monday: Market Update or Motivational Quote
Tuesday: Client Testimonial or Behind-the-Scenes Video
Wednesday: New Listing Post
Thursday: Reel or Story (local event or vendor highlight)
Friday: Educational Post or Tip
Weekend: Open House Promotion or Poll
Engagement Strategy: How to Grow Your Following and Increase Leads
Best Practices for Engagement
Respond to every comment and DM within 24 hours
Use calls-to-action in captions (“Want a private tour? Message me!”)
Follow and engage with local businesses and community influencers
Run contests or giveaways related to real estate or local events
Pro Tip: Engagement > Follower Count
Don’t chase vanity metrics. Focus on building meaningful interactions with your audience, and you’ll attract higher-quality leads.
Social Media Ads: Paid Campaigns That Work
Facebook & Instagram Ads for Realtors®
Promote new listings with geotargeted ads
Run lead form campaigns for home valuation offers
Retarget past website visitors and warm traffic
What Makes a Good Real Estate Ad
A compelling headline with a value proposition
Professional images or videos
Clear CTA such as “Book a Tour” or “Get Your Home Value”
Tools to Streamline Your Social Media Marketing
Top Tools Realtors® Use
Canva – for creating branded graphics
Later or Buffer – for scheduling posts
ChatGPT – for content ideas and caption writing
Meta Business Suite – for managing ads and insights
AmericasBestMarketing.com – for fully managed social media campaigns
Why Outsourcing Your Social Media to Experts Pays Off
Managing social media takes time, creativity, and consistency—three things most busy Realtors® struggle to maintain. At AmericasBestMarketing.com, we provide scroll-stopping graphics, listing videos, and full calendar management so you can focus on client service and closing deals.
Frequently Asked Questions
What kind of content works best for real estate agents on social media?
High-performing content includes listing videos, local tips, testimonials, and market insights. The key is consistency and variety—mixing personal stories with professional updates helps humanize your brand and build trust.
How often should Realtors® post on social media?
Ideally, Realtors® should post 3–5 times per week across their main platforms. The goal is to stay visible and top-of-mind without overwhelming your audience.
Should I use video even if I’m not comfortable on camera?
Yes. You don’t need to be perfect—authenticity wins. Start with listing videos or narrated slideshows, and build confidence over time. Video dramatically improves reach and engagement.
What’s the best social media platform for Realtors® in 2025?
Instagram and Facebook remain dominant, especially for visuals and client engagement. YouTube offers long-term value, and LinkedIn is gaining traction for referral business and authority positioning.
How can AmericasBestMarketing.com help with social media?
We offer a full-service social media program for Realtors® that includes content planning, design, and posting across all major platforms. Our service is built to save you time and generate leads—with no long-term contracts.
There’s No Better Time to Elevate Your Brand Online
Are you ready to turn social media into your most consistent lead generation tool? Contact us at AmericasBestMarketing.com to schedule a free strategy session and learn how we can build a powerful social presence tailored to your brand, market, and goals.
