Defining Your True North
Affirming your goals and dreams
What Is Your True North?
Defining your True North clarifies and accelerates your higher purpose.
What do you truly want to achieve in your life and career?
The success you create in business extends beyond personal achievements—it also influences the dreams and well-being of your family, friends, and community.
Whether it's owning a lakeside home, traveling the world, supporting a meaningful cause, or pursuing a passion project, setting your sights on significant goals is essential.
Your True North represents your "why." It’s the source of motivation during challenging times—those moments when you're exhausted, tempted to quit, or facing a setback. As Frank Sinatra famously sang, “I pick myself up and get back in the race!”
America is a land of limitless opportunities, and we’re here to help you clarify your ultimate aspirations, prioritize them in all you do, and create a practical plan to achieve them.
Stages in Reaching Your True North
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“Shad is a Rockstar! He is always there to lend a helping hand when you need it. Shad wants to help grow your business. He is a great partner!”
Corry D. • Prince Frederick, MD
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"Shad is an outstanding partner and great to work with. I always look forward to my conversations with him. He is able to strike a unique balance of careful listening with sharing his balance of experience and ideas. He quickly pinpoints the crux of a situation and does not fail to leave me with helpful insights, ideas, or questions to ponder. His insights, great questions, and gentle prodding encourage me to do more than I would have if we hadn’t discussed my business with him. I thoroughly enjoy working with Shad and highly recommend him as a partner."
Marlene W. • Greenwood Village, CO
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“Shad is a great asset to my business. His level of professionalism, experience, and humor set him apart from others. Honored to call him my friend.”
Tom K. • Lithopolis, OH