GEO/Niche Targeted Marketing
GEO/niche-targeted marketing drives results by reaching the right people within specific locations and with defined behaviors, boosting property sales and the promotion of your services.
GEO/Niche Marketing takes your message to specific geographic areas and specialized market segments.
GEO/Niche Marketing for Real Estate Agents is a strategic approach that focuses on targeting specific geographic areas (GEO) or specialized market segments (niche) to better connect with potential clients. This method enables agents to hone in on defined audiences, allowing for more personalized and effective marketing, leading to higher engagement and conversions.
GEO Marketing (Geographic Marketing):
GEO marketing focuses on targeting a specific geographic location, such as a neighborhood, city, or even a specific zip code. Real estate agents use GEO marketing to become the go-to expert in a defined area. By tailoring their marketing efforts to local communities, agents can attract more leads, build trust, and increase visibility within their target location.
Niche Marketing:
Niche marketing involves targeting a specific group of people with unique needs, preferences, or characteristics. By focusing on a specialized market segment, real estate agents can develop expertise and deliver tailored services that resonate deeply with that audience. Niche marketing can help agents differentiate themselves from generalist competitors.
America’s Best Marketing Platform
Notice how brokers and coaches only tell you what to do? We consult and execute marketing plans.
Stages in Reaching Your True North
Our complete, multi-channel marketing platform builds Top-of-Mind Awareness. Here’s how we do it.
Marketing Program & Pricing
$1100/month, plus $250 set-up fee and hard-costs (postage, printing, etc.)
• Identify SOI (Sphere of Influence)
• Digital Asset Creation & Management
• Weekly Social Media Posts (12/month)
• Just Listed, Under Contract, & Sold Social Media and Postcards
• Custom Marketing Strategy & Budgeting
• Email Drip Campaign Setup & Execution
• Digital Retargeting/Remarketing Campaign
• Direct Mail Campaigns (at the frequency desired by the client)
• GEO Farm/Niche Marketing: Direct Mail & Email Campaigns
• Database Formatting & Research (priced per name researched)
• 1-hour Monthly Consulting/Strategy/Coaching Session
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“Shad has been amazing to work with. He is very knowledgable and patient. The systems that Fusion and Shad put into place are innovative and easy to use. Shad assists in bringing my plans to reality. I would recommend everyone to Shad. ”
Mary N. • Groton, CT
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“Shad has been an excellent coach and executive team member for my business. He brings great new ideas to the table to help his clients into the best versions of themselves.”
Barry O. • Denver, CO
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“Shad Rockstad and Fusion Growth Partners are amazing. They have helped me since mid-2021 and definitely are a huge part of my success. I highly recommend them to any real estate professional who is looking to grow their business!”
Chris L. • Tampa, FL