
Marketing Tips & Business Growth Strategies
Sphere of Influence Meaning for Realtors®
A well-maintained and nurtured Sphere of Influence (SOI) is a goldmine for real estate success. Research shows that 82% of people prefer to do business with someone they already know and trust. By strategically organizing, expanding, and engaging your SOI, you can unlock sustainable business growth, generate consistent referrals, and convert more leads into clients. Don't leave your success to chance—start leveraging your SOI today!
SOI Meaning: Harnessing the Power of Your Sphere of Influence
Unlock the power of your Sphere of Influence (SOI) to drive real estate business growth. By effectively nurturing your existing connections, maintaining consistent communication, and leveraging targeted marketing strategies, you can generate more referrals, increase client retention, and expand your network. Learn how to turn your SOI into a powerful asset for long-term success in real estate.
Is Your Marketing Targeting Those Most-Likely to Use Your Real Estate Services?
Effective marketing for real estate agents isn’t about casting a wide net—it’s about targeting the right audience. By focusing on your Sphere of Influence (SOI), specific geographic areas, and niche segments, you can build stronger relationships, understand client needs, and optimize your marketing efforts. Learn how to create a targeted marketing strategy that drives engagement and boosts conversions.
Achieving Top-of-Mind Awareness: The Key to Sustainable Growth for Real Estate Agents
Achieving top-of-mind awareness is crucial for real estate agents looking to grow their business. By consistently engaging with your Sphere of Influence (SOI) through personalized communication, social media, and community involvement, you can ensure that you are the first choice when clients need real estate services. Learn how strategic marketing can help you build lasting relationships and drive business growth.

Multi-Channel Marketing Program

Stages in Reaching Your True North

Marketing Program & Pricing
$1100/month, plus $250 set-up fee and hard-costs (postage, printing, etc.)
• Identify SOI (Sphere of Influence)
• Digital Asset Creation & Management
• Weekly Social Media Posts (12/month)
• Just Listed, Under Contract, & Sold Social Media and Postcards
• Custom Marketing Strategy & Budgeting
• Email Drip Campaign Setup & Execution
• Digital Retargeting/Remarketing Campaign
• Direct Mail Campaigns (at the frequency desired by the client)
• GEO Farm/Niche Marketing: Direct Mail & Email Campaigns
• Database Formatting & Research (priced per name researched)
• 1-hour Monthly Consulting/Strategy/Coaching Session
