Sample Texts Realtors® Can Send to Their Contacts and Sphere of Influence

By texting contacts quarterly, real estate agents stay connected with their sphere in a way that feels natural and effortless. Check out our suggestions for general texts and texts targeting potential buyers and sellers.

In real estate, relationships are everything. Staying top-of-mind with past clients, friends, family, and acquaintances can mean the difference between getting a new listing or watching a potential client go to another agent. One of the easiest and most effective ways to nurture these relationships is by sending simple, thoughtful text messages every week.

If you’re not already making texting a part of your routine, here’s why you should start today—and how it can increase the number of people calling you when they’re ready to buy or sell a home.

Why Texting Your Sphere Works

1. It’s Quick and Easy: A well-crafted text takes only a few seconds to send but can create meaningful touchpoints that keep you on people’s radar.

2. It Feels Personal: Unlike email, texts feel casual and direct, making people more likely to read and respond.

3. It Starts Conversations: Even if the recipient isn’t ready to buy or sell, a simple text can lead to a real estate-related conversation that positions you as their go-to agent.

4. It Keeps You Top-of-Mind: People may not need an agent today, but if you’re the one consistently reaching out, you’ll be the first person they call when they do.

What to Text Your Sphere of Influence

Here are example texts you can use to check in with your sphere each week:

General Texts:

• “Hey [First Name]! Hope you're doing well. Just wanted to check in—how's everything going in your neighborhood? Let me know if I can ever help with anything real estate-related!"

• “Hi [First Name], I was just in your area and thought of you! Hope all is well. If you ever have any questions about the market, I'm always happy to chat!"

• “Hey [First Name], the market is still moving fast! If you or someone you know is thinking about buying or selling, I’d love to help. Let me know if I can be a resource!"

For Home Buyers:

1. "Hey [First Name]! I hope you’re doing well. The market is still active, and there are some great new listings in your area. Let me know if you want to check them out or get more details!"

2. "Hi [First Name], just wanted to check in and see if you’re still thinking about buying a home. If so, I’d love to help you navigate the market and find the perfect place!"

3. "Hey [First Name], the spring market is heating up! If you're still on the lookout for a new home, I can help you find something that fits your needs. Let me know!"

4. "Hi [First Name], hope you’re having a great week! If buying a home is still on your mind, I can send over some listings that might be a good fit. Let me know if you're interested!"

5. "Hey [First Name], just wanted to say hi! If you're still in the market for a new home or have questions about financing, I’m here to help!"

For Home Sellers:

1. "Hi [First Name], I hope you’re doing well! If you’re considering selling, now is a great time with the current demand in your neighborhood. Let me know if you’d like a free home valuation!"

2. "Hey [First Name], just a quick check-in! The market is really moving, and it might be a great time to sell. Let me know if you'd like to discuss how your home could perform!"

3. "Hi [First Name], I’ve been seeing a lot of interest in homes like yours! If you’ve been thinking about selling, I’d be happy to provide a market update and discuss your options."

4. "Hey [First Name], the market is hot right now! If you're considering selling or just curious about your home's value, let me know. I’d love to help!"

5. "Hi [First Name], I hope everything is going great! If you’ve been thinking about selling, now could be a great time. Let me know if you want to chat about what the market looks like for your home!"

By texting your SOI three to four times a year, you’ll stay connected with your sphere in a way that feels natural and effortless.

Make It a Weekly Habit

To make texting part of your routine, set aside 30 minutes each week to send messages to your contacts. Keep a simple spreadsheet or use your CRM to track who you’ve reached out to and any responses you get. The key is consistency—one text might not make an impact, but weekly outreach will ensure you stay top-of-mind when someone is ready to buy or sell.

If you commit to texting your sphere every week, you’ll start seeing more people calling you first when they need a real estate agent. Don’t leave business to chance—start texting today!

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