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Marketing Tips & Business Growth Strategies

Postcard vs. Letter vs. Brochure: Which Direct Mail Format is Best for Realtors®?

Direct mail remains one of the most effective marketing strategies for Realtors®, but choosing the right format—postcards, letters, or brochures—can make all the difference. Postcards offer high visibility and quick impact, letters provide a personal touch that nurtures leads, and brochures elevate your brand with in-depth content. This guide breaks down each format’s benefits and best use cases to help you maximize your real estate marketing ROI.

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The Science of Staying Top-of-Mind: How Direct Mail Keeps Clients Coming Back

In today’s competitive real estate market, staying top-of-mind with clients isn’t just a strategy—it’s a necessity. Direct mail remains one of the most powerful tools for real estate agents, leveraging the psychology of repetitive exposure to build trust, strengthen branding, and drive repeat business. Unlike digital ads that get scrolled past, physical mail leaves a lasting impression, making homeowners more likely to remember and choose you when it’s time to buy or sell. At AmericasBestMarketing.com, we design high-impact, data-driven direct mail campaigns that keep you ahead of the competition.

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SOI Marketing: The Power of Direct Mail Campaigns

Direct mail marketing for realtors® is a proven strategy to generate leads, build trust, and stay top-of-mind with your sphere of influence. Unlike digital ads, direct mail has higher engagement rates and creates a lasting impression. Learn how targeted mailers, compelling content, and strategic timing can boost your real estate business. Discover expert-backed strategies at AmericasBestMarketing.com!

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Multi-Channel Marketing Program

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Stages in Reaching Your True North

Marketing Program & Pricing

$1100/month, plus $250 set-up fee and hard-costs (postage, printing, etc.)

• Identify SOI (Sphere of Influence)

• Digital Asset Creation & Management

• Weekly Social Media Posts (12/month)

• Just Listed, Under Contract, & Sold Social Media and Postcards

• Custom Marketing Strategy & Budgeting

• Email Drip Campaign Setup & Execution

• Digital Retargeting/Remarketing Campaign

• Direct Mail Campaigns (at the frequency desired by the client)

• GEO Farm/Niche Marketing: Direct Mail & Email Campaigns

• Database Formatting & Research (priced per name researched)

• 1-hour Monthly Consulting/Strategy/Coaching Session

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