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Marketing Tips & Business Growth Strategies

Postcard vs. Letter vs. Brochure: Which Direct Mail Format is Best for Realtors®?

Direct mail remains one of the most effective marketing strategies for Realtors®, but choosing the right format—postcards, letters, or brochures—can make all the difference. Postcards offer high visibility and quick impact, letters provide a personal touch that nurtures leads, and brochures elevate your brand with in-depth content. This guide breaks down each format’s benefits and best use cases to help you maximize your real estate marketing ROI.

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Multi-Channel Marketing Program

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Stages in Reaching Your True North

Marketing Program & Pricing

$1100/month, plus $250 set-up fee and hard-costs (postage, printing, etc.)

• Identify SOI (Sphere of Influence)

• Digital Asset Creation & Management

• Weekly Social Media Posts (12/month)

• Just Listed, Under Contract, & Sold Social Media and Postcards

• Custom Marketing Strategy & Budgeting

• Email Drip Campaign Setup & Execution

• Digital Retargeting/Remarketing Campaign

• Direct Mail Campaigns (at the frequency desired by the client)

• GEO Farm/Niche Marketing: Direct Mail & Email Campaigns

• Database Formatting & Research (priced per name researched)

• 1-hour Monthly Consulting/Strategy/Coaching Session

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