
Marketing Tips & Business Growth Strategies
Postcard vs. Letter vs. Brochure: Which Direct Mail Format is Best for Realtors®?
Direct mail remains one of the most effective marketing strategies for Realtors®, but choosing the right format—postcards, letters, or brochures—can make all the difference. Postcards offer high visibility and quick impact, letters provide a personal touch that nurtures leads, and brochures elevate your brand with in-depth content. This guide breaks down each format’s benefits and best use cases to help you maximize your real estate marketing ROI.

Multi-Channel Marketing Program

Stages in Reaching Your True North

Marketing Program & Pricing
$1100/month, plus $250 set-up fee and hard-costs (postage, printing, etc.)
• Identify SOI (Sphere of Influence)
• Digital Asset Creation & Management
• Weekly Social Media Posts (12/month)
• Just Listed, Under Contract, & Sold Social Media and Postcards
• Custom Marketing Strategy & Budgeting
• Email Drip Campaign Setup & Execution
• Digital Retargeting/Remarketing Campaign
• Direct Mail Campaigns (at the frequency desired by the client)
• GEO Farm/Niche Marketing: Direct Mail & Email Campaigns
• Database Formatting & Research (priced per name researched)
• 1-hour Monthly Consulting/Strategy/Coaching Session
