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Marketing Tips & Business Growth Strategies

How Much Should a Realtor® Budget for Marketing?

Successful Realtors® know that marketing isn’t an expense—it’s an investment in their future. Allocating 10-20% of your gross commission income (GCI) to strategic marketing efforts ensures steady lead flow, brand recognition, and business growth. Whether you’re a new agent building awareness or a top producer scaling your reach, a well-planned budget fuels long-term success in real estate.

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Multi-Channel Marketing Program

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Stages in Reaching Your True North

Marketing Program & Pricing

$1100/month, plus $250 set-up fee and hard-costs (postage, printing, etc.)

• Identify SOI (Sphere of Influence)

• Digital Asset Creation & Management

• Weekly Social Media Posts (12/month)

• Just Listed, Under Contract, & Sold Social Media and Postcards

• Custom Marketing Strategy & Budgeting

• Email Drip Campaign Setup & Execution

• Digital Retargeting/Remarketing Campaign

• Direct Mail Campaigns (at the frequency desired by the client)

• GEO Farm/Niche Marketing: Direct Mail & Email Campaigns

• Database Formatting & Research (priced per name researched)

• 1-hour Monthly Consulting/Strategy/Coaching Session

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