How Real Estate Agents Can Stay Top-of-Mind in 2025
Building a marketing strategy for Realtors® in 2025 requires more than just being present—you need to be remembered. This guide outlines proven tactics to help real estate agents stay top-of-mind with clients, referrals, and prospects all year long.
The average consumer sees thousands of marketing messages daily. For Realtors®, this means visibility alone isn't enough. You need a strategic approach that keeps your name front and center in your community, database, and online networks. Whether you work in a competitive metro or a tight-knit town, the key to long-term success is consistent, memorable, and multi-channel engagement.
Why Staying Top-of-Mind Matters More Than Ever
★ 82% of buyers and sellers work with the first agent they connect with
The National Association of Realtors® reports that the majority of real estate clients don’t shop around. They choose the agent who is already in their sphere of influence or who shows up at the right time. If you're not consistently visible, you're not in the running.
★ Repeat and referral business drives sustainable growth
Top agents don't spend all their time chasing new leads. They build long-term visibility and trust through ongoing connection with past clients, SOI, and local networks.
A Modern Marketing Strategy for Realtors® in 2025
★ Visibility isn’t a one-time action. It’s a system.
To stay top-of-mind, you need a strategic combination of:
Consistent social media content
Branded email campaigns
Direct mail to key neighborhoods
Event marketing and community involvement
Digital ads and remarketing
A polished online presence (website + listings)
1. Consistent Social Media Posting
★ Weekly social content keeps your brand relevant
Social platforms like Instagram, Facebook, and LinkedIn are crucial for reminding your sphere that you're active, knowledgeable, and ready to help. Use animated posts, market tips, testimonials, and listing highlights.
★ What to post:
Just Listed/Just Sold graphics
Buyer and seller tips
Local business spotlights
Seasonal market insights
Client stories and testimonials
2. Branded Email Campaigns
★ Email marketing is still one of the highest ROI tools for Realtors®
Segment your list and send:
Monthly newsletters with real estate tips
SOI check-ins with personal notes
Holiday greetings and home maintenance reminders
★ Why it works: You’re building value and trust, not just asking for business.
3. Direct Mail with Local Impact
★ Print marketing cuts through the digital noise
Postcards and neighborhood newsletters give you a physical presence in mailboxes. They’re especially effective for farming geographic areas.
★ Best practices:
Include your branding on every mailer
Focus on education (e.g., market trends)
Rotate listing campaigns with value content
4. Local Events and Community Visibility
★ In-person connections create lasting impressions
Host or sponsor:
Neighborhood block parties
First-time buyer seminars
Local business collaborations
★ Add digital touches: Post photo recaps and tag attendees on social media to extend the reach.
5. Digital Retargeting and Online Ads
★ Stay visible after the first click
Use remarketing ads to follow prospects who visit your website or click your emails. These ads help reinforce your brand and remind clients you're the trusted expert.
6. A Professional, IDX-Integrated Website
★ Your website should act as your online home base
Include:
Lead capture forms
Current listings and search tools
Testimonials
Community guides
Mobile optimization
Your website supports every other channel and gives clients a place to return.
7. Monthly Coaching and Strategy Review
★ You don’t have to guess what works
The most effective Realtors® treat their marketing like a business. Working with a marketing company that offers monthly check-ins, campaign reviews, and strategic planning keeps your efforts focused.
Why Realtors® Choose AmericasBestMarketing.com
Custom-branded, done-for-you marketing across print, digital, and social
Monthly strategy and coaching built into every full-service program
Flexible packages for agents at every stage
No long-term contracts
Our clients stay top-of-mind because their marketing is always working behind the scenes.
Frequently Asked Questions
Q: I already post on social media. Is that enough?
A: Social media is essential but not enough on its own. A full marketing strategy for Realtors® includes email, print, events, and digital ads.
Q: What are the most important things Realtors® should focus on when marketing themselves?
A: Realtors® should focus on consistent engagement with their Sphere of Influence (SOI), community presence, and clear branding. Personal connections still drive the majority of business.
Q: Can you help me set up and manage all of this?
A: Yes. Our full-service program handles everything from content creation to campaign execution, with coaching included.
Q: Will this help me get more listings?
A: Absolutely. Staying top-of-mind helps you win more repeat and referral business, which leads to more listings.
Q: Do I need a big budget to start?
A: Not at all. Our social media program starts at $495/month, and full-service starts at $1100/month with no long-term contracts.
There’s no better time to start growing your business than right now. Let’s Get Started Today!
AmericasBestMarketing.com helps Realtors® build a complete marketing strategy that keeps them top-of-mind, month after month. From branding to execution, we make it easy to stay visible and consistent—without doing it all yourself.
