Real Estate Agent Social Media Marketing Strategies: What Works, What Doesn’t, and What Actually Attracts Clients
Some Realtors® post inconsistently. Others post constantly. But the ones who win clients the most often use a consistent, high-quality social media strategy that communicates real value and professionalism.
In today’s fast-paced digital world, real estate agents who market effectively on social media gain more clients, earn more referrals, and close more deals. But not all social media strategies are created equal. From chaotic posting habits to no strategy at all, there’s a wide range of approaches out there. In this blog, we’ll explore what works, what doesn’t, and how AmericasBestMarketing.com offers a done-for-you, professional solution that drives real results for Realtors®.
The Social Media Marketing Spectrum: From Silence to Overwhelm to Strategy
Realtors® fall into three broad categories when it comes to social media marketing:
1. The Silent Agent: No Social Media Presence at All
Some agents still don’t have a consistent presence on Facebook, Instagram, or LinkedIn. Maybe they’re too busy, unsure what to post, or believe that social media doesn’t bring in clients. Unfortunately, this approach can lead to missed opportunities and lost credibility.
Clients expect to find you online.
No presence means no social proof.
You lose out on referrals, re-engagement, and local awareness.
2. The Overwhelmed Agent: Too Much of the Wrong Content
Then there’s the opposite extreme—Realtors® who post frequently but with little strategy. This often looks like:
Generic quotes, random graphics, or photos with no clear message.
Inconsistent branding and unprofessional visuals.
Too many posts, none of which highlight your value or differentiate you.
These feeds become noisy and forgettable. Followers scroll past because nothing feels specific, local, or relevant.
3. The Strategic Agent: Clear, Compelling, and Consistent Content
The most successful agents have a steady, professional approach. They focus on:
Consistent posting (3x per week is ideal).
High-quality visuals and branding.
Messaging that communicates how they serve buyers and sellers.
Marketing that’s customized and polished—just like their level of service.
This is exactly what AmericasBestMarketing.com provides: a streamlined, custom-branded social media program built to help Realtors® grow their business without the overwhelm.
Why Social Media Marketing Matters More Than Ever for Realtors®
Buyers and sellers are online. According to the National Association of Realtors®, over 97% of home buyers use the internet during their home search. Many check an agent’s social media before reaching out. Here's why your online presence matters:
First impressions count. Your social media is often your first showing—before a property tour ever happens.
Consistency builds trust. When clients see polished, ongoing posts, they perceive you as active, successful, and professional.
Engagement drives referrals. Friends and past clients are reminded you’re in real estate when they see your updates.
Listings get more eyes. Social sharing increases exposure and buyer interest.
What to Post: A Breakdown of Strategic Realtor® Content
A strong social media program includes more than just listings. Here’s what effective agents share:
Marketing Yourself as a Realtor®
Polished posts highlighting your local expertise.
Testimonials from happy clients.
Behind-the-scenes content that shows how hard you work.
Marketing to Buyers and Sellers
Tips for first-time buyers or how to sell for top dollar.
Posts that educate and add value.
Service spotlights: What makes your process stand out?
Marketing Your Unique Value
Animated visuals that speak to your professionalism.
Branded posts showing your personality and commitment.
Clear messages about the experience clients can expect.
Marketing Your Listings and Updates
Just Listed and Just Sold announcements.
Coming Soon, Open Houses, and Price Changes.
Listing videos and photo carousels.
AmericasBestMarketing.com provides 3 custom-branded, animated posts per week, rotated through all of these content pillars and more—so your feed is always active, relevant, and sharp.
Example of What Success Looks Like
Want to see it in action? Check out this example campaign from one of our clients:
➡️ Kimberly Schwartz, Realtor® on Facebook
This is what a clean, professional, and engaging real estate social feed looks like—without any fluff or filler.
What Makes the AmericasBestMarketing.com Social Media Package Different?
We’ve seen it all—generic Canva posts, low-effort templates, and overly busy agents trying to do it all themselves. Here’s how our $495/month Social Media-Only Package stands out:
✔ Custom Branding
Every post is professionally designed with your logo, photo, and color scheme.
✔ Professional Animation
Movement captures attention. Our posts are sleek, modern, and more scroll-stopping than static images.
✔ Strategic Rotation
Posts are carefully rotated through 8+ weeks of content themes - ensuring variety and balance.
✔ 24+ Unique Posts
That’s over two months of professional content, all ready to go.
✔ Done-For-You Listing Posts
We’ll create and schedule beautiful animated posts for your listings: Just Listed, Open House, Under Contract, and more.
✔ Consistent Posting Schedule
Three high-quality posts per week keeps your feed active and optimized for engagement—without the chaos.
Benefits for Realtors®: Why a Steady Social Media Program Matters
Here’s what a consistent, done-for-you strategy provides:
More visibility among your local audience.
Better referrals from your SOI and past clients.
Higher credibility when prospects research you.
Less stress compared to DIY or random posting.
Stronger brand identity that clients recognize and trust.
FAQs About Realtor® Social Media Marketing
What’s the biggest mistake real estate agents make on social media?
The biggest mistake is inconsistency—either not posting at all or posting too much content that lacks quality or messaging. Without a steady strategy, social media becomes ineffective.
How does professional branding help me get more clients?
When your posts look professional, people assume your services are professional. Great branding helps establish credibility and makes you more memorable to potential clients.
How is AmericasBestMarketing.com different from other content providers?
Every post is uniquely designed for you—with animation, local themes, and clear messaging.
Can this work even if I don’t have many listings?
Yes! Our program includes marketing your value, process, market knowledge, and buyer tips. We help you stay visible—even when inventory is tight.
How much does the program cost?
Our services are designed to be flexible and scalable, with basic social media packages starting in the mid-hundreds and scaling based on the level of service and customization you need. Our $495/month Social Media-Only Package is a turnkey solution built specifically for busy Realtors®.
What to Look For in a Social Media Marketing Partner
If you’re a Realtor® or real estate agent considering outsourcing your social media, make sure your marketing partner:
Specializes in real estate.
Offers consistent, professional content.
Provides branded, customized visuals.
Includes listing-specific marketing.
Doesn’t lock you into long-term contracts.
Can show real examples (like this: Kimberly Schwartz Realtor®)
AmericasBestMarketing.com checks every box—and more.
How to Get Started
If you're tired of winging it, struggling with Canva, or going dark for weeks at a time, it’s time to level up your brand.
We’ll build your campaign, rotate it with strategy, and update it with every listing you take.
Let your marketing reflect the quality of service you actually deliver.
✅ Ready to Stand Out Online?
Contact Us today to learn how AmericasBestMarketing.com can help you build a consistent, engaging, and professional presence on social media—without the overwhelm.
