How to Get Listings as a New Agent: Proven Strategies to Win Seller Clients Fast
New real estate agents often struggle to get listings early in their careers, but the right strategies can build momentum fast. Learn how to earn seller trust, grow your brand, and generate listings in your first year as a Realtor®.
Getting listings as a new real estate agent can feel like an uphill battle. Without a track record, many new agents focus heavily on buyers—but listing clients are the key to growing a scalable business. Sellers not only provide the inventory, but also elevate your local brand visibility and authority. In this guide, we’ll show you exactly how to get listings as a new Realtor®, from sphere outreach and marketing strategies to neighborhood farming and online tools designed to build trust—even before you’ve sold your first home.
Why Listings Are Essential to Realtor® Growth
Seller clients are a catalyst for long-term business growth. Listings provide exposure, boost your credibility, and often generate additional buyer leads through open houses, signs, and online promotion. Even one well-marketed listing can result in multiple new client opportunities.
1. Start with Your Sphere of Influence (SOI)
Tap into your network before you advertise
Many new Realtors® overlook their SOI, assuming friends and family don’t need their services. But your network is your first audience—and people love supporting someone they know.
Action Steps:
Make a list of 100+ contacts and personally reach out
Announce your new career on social media with a professional headshot
Ask directly: “Who do you know that’s thinking of selling in the next year?”
Offer a free home valuation, market update, or neighborhood report
2. Build a Personal Brand That Looks Established
First impressions matter—especially for new agents
Sellers want confidence, clarity, and professionalism. Even if you haven’t sold a home yet, your marketing and presentation can make you look like you’ve been in the business for years.
Action Steps:
Create a branded listing presentation
Build a clean, IDX-integrated website
Use Canva or hire a designer for a polished listing flyer template
Order a professional email signature and personal logo
3. Choose a Farm Area and Commit to It
Hyper-local focus builds trust faster
Farming allows new Realtors® to become the go-to resource in a neighborhood—even before getting their first listing there.
Action Steps:
Pick 1–2 neighborhoods with good turnover and reasonable price points
Mail Just Listed, Just Sold, and market update postcards regularly
Walk the neighborhood and introduce yourself
Host a community event or attend HOA meetings
4. Partner with a Top Producer for Co-Listing Opportunities
Leverage experience and exposure from day one
Teaming up with a veteran agent gives you credibility while helping you learn the listing process hands-on.
Action Steps:
Offer to help top agents with their open houses and listing prep
Ask to shadow or assist with listing appointments
Co-market their listings on your social channels
Split listing agreements if allowed by your brokerage
5. Use Digital Tools to Capture Seller Leads
Technology can level the playing field for new agents
Online ads and home valuation tools can generate motivated seller leads—even if you’re new.
Action Steps:
Run Facebook or Instagram ads offering a free home valuation
Use landing pages and forms to capture interest
Send a follow-up drip campaign to educate sellers
Promote your landing page with direct mail or QR codes
6. Create Listing-Focused Social Media Content
Position yourself as the listing expert—even without inventory
Many new agents default to buyer content. Flip the script by speaking directly to homeowners and potential sellers in your posts.
Content Ideas:
“3 signs it might be time to sell”
“Here’s what your neighbor’s home just sold for”
Video: “What’s it like to list with me?”
Infographics on staging tips or market updates
7. Host Listing Workshops or Seller Webinars
Build trust through education and in-person value
When you teach, you lead. Hosting events or webinars introduces you to potential sellers while positioning you as a trusted advisor.
Ideas for Workshops:
“How to Maximize Your Home Value Before Selling”
“What Every First-Time Seller Needs to Know”
“The 2025 Local Market: Should You Sell Now or Wait?”
Provide a handout and collect emails for follow-up
Frequently Asked Questions
How can a new Realtor® compete with experienced agents for listings?
New agents can compete by offering high-quality marketing, exceptional communication, and a fresh, enthusiastic approach. A professional image and strong listing presentation go a long way in building confidence with sellers.
Do I need to have sold a home to get my first listing?
No. While experience helps, most sellers care more about your plan, professionalism, and communication than your transaction history. Share your marketing process and offer value from the start.
How long does it usually take to get your first listing as a new agent?
It depends on your effort and marketing. With intentional outreach, new agents can often secure a listing within their first 60–90 days by focusing on their SOI and farming a local area consistently.
What marketing materials should I have ready before meeting a seller?
At minimum, bring a printed or digital listing presentation, your market knowledge, a CMA, and a list of services you'll provide. Professionally branded materials help you look polished and confident.
Can AmericasBestMarketing.com help me get listings as a new agent?
Yes. We provide done-for-you social media campaigns, listing presentations, IDX websites, direct mail, and lead generation tools—everything you need to grow fast and look like a pro from day one.
Stop Waiting for Listings—Start Attracting Them
As a new Realtor®, getting your first few listings is the key to unlocking referrals, name recognition, and confidence. With the right strategy, smart marketing, and a strong support system, you can go from overlooked to overbooked—fast.
At AmericasBestMarketing.com, we provide full-service marketing built specifically for Realtors® and real estate agents who want more listings, stronger branding, and better lead flow—all with no long-term contracts.
Contact Us Today to start building a listing-focused marketing system that actually works.
