27 Real Estate Marketing Ideas for Realtors® This Summer (2025 Guide)

Summer is the peak season for real estate. With the right mix of creative strategy and consistent outreach, Realtors® can make Summer 2025 their most profitable season yet.

From listing promotions to community events and content marketing, the summer months offer a perfect opportunity to grow your brand, attract new clients, and increase engagement with your Sphere of Influence (SOI). Whether you're a new Realtor® or a seasoned pro, these 27 marketing ideas are designed to help you stand out in a busy market and stay top-of-mind with buyers, sellers, and past clients.

Why Summer Is a Marketing Goldmine for Realtors®

Summer is when the market heats up—literally and figuratively. Families are relocating, school breaks allow for more showings, and communities are buzzing with activity. Realtors® who embrace seasonal marketing opportunities can:

• Boost listing visibility and showing traffic

• Deepen relationships with their database

• Attract new leads through community engagement

• Keep their brand consistently in front of local homeowners

High-Impact Summer 2025 Marketing Ideas for Realtors®

Below are 27 actionable strategies broken down by category so you can build a multi-channel plan tailored to your market.

Listing-Specific Marketing Ideas

1. Promote Every Stage of the Listing Lifecycle
Use branded content for Coming Soon, Just Listed, Open House, Under Contract, and Just Sold to maximize exposure.

2. Host Sunset Open Houses
Take advantage of longer daylight hours to create relaxed, post-work tours.

3. Use Drone Footage to Showcase Outdoor Spaces
Summer landscapes make backyards, pools, and patios shine—use drone video to highlight them.

4. Run a Weekly "Hot Property" Spotlight on Social Media
Feature one listing each week in a short video or animated post.

5. Highlight "Summer-Ready" Home Features
Showcase homes with outdoor kitchens, decks, A/C, or shade trees that appeal to summer buyers.

Social Media Marketing Ideas

6. Share Summer Market Updates
Create simple, branded infographics with key stats and trends.

7. Post Client Testimonial Videos
Encourage happy clients to share short clips about their experience.

8. Run a "Summer in [Your City]" Photo Series
Highlight local events, parks, or neighborhoods you love.

9. Share a Weekly Real Estate Tip
Educate your audience with short insights about buying, selling, or staging.

10. Use Polls and Questions for Engagement
Ask fun questions about dream summer homes or favorite local spots.

Email Marketing & SOI Engagement

11. Send a "Summer Kickoff" Email to Your Database
Include market updates, upcoming events, and a reminder that you're available.

12. Share a Monthly Email Newsletter
Keep it consistent and include listings, tips, and community highlights.

13. Offer a Summer Home Check-In
Send a friendly email offering advice or resources to past clients.

14. Highlight Local Vendors in a Guide
Create a "Summer Services Guide" with landscapers, A/C repair, or painters.

15. Send Personal Video Messages to SOI
Use BombBomb or Loom to send short videos that feel personal and warm.

Direct Mail & Print Marketing

16. Mail a Seasonal Market Update Postcard
Include your branding, a QR code to listings, and hyperlocal data.

17. Create a Summer Home Maintenance Checklist Flyer
Provide helpful content that positions you as a resource.

18. Send a "Just Sold" Postcard to Nearby Homes
Build authority and social proof by showing success in their neighborhood.

19. Launch a Farm-Wide Ice Cream Giveaway
Invite residents to enter a raffle or pick up a gift card.

20. Deliver Handwritten Notes to Past Clients
Add a personal touch to keep the relationship strong.

Community & In-Person Engagement

21. Host a Neighborhood BBQ or Ice Cream Social
Make it casual, fun, and family-friendly to build community goodwill.

22. Sponsor a Local Sports Team or Event
Get your brand in front of families all summer long.

23. Collaborate on a Charity Drive or Clean-Up
Show your local pride and social responsibility.

24. Organize a "Meet the Neighbors" Newcomer Welcome
If you work in developments, this builds trust and connection.

25. Record On-Location Videos at Local Landmarks
Use these to talk about neighborhoods, listings, or market stats.

Marketing Strategy & Growth

26. Join a Monthly Marketing & Coaching Program
Get help executing all of these ideas through AmericasBestMarketing.com.

27. Batch Your Content in Advance
Use scheduling tools and templates so you never fall behind.

FAQs: Summer Marketing for Realtors®

How often should I post on social media during the summer?
Aim for at least 3 times per week, mixing listings, educational content, and personal/local engagement.

Do seasonal emails really make a difference?
Yes—relevance improves open rates and engagement. Clients appreciate timely, helpful updates.

Can I do all of this on my own?
You can, but it’s a lot. That’s why many Realtors® work with marketing teams like ours to stay consistent.

Which of these ideas will get me more listings?
Listing promotions, neighborhood mailers, and visibility-building social content work especially well to attract sellers.

How can I build trust with people I’ve never met?
Consistency, quality marketing, community involvement, and social proof all build familiarity and trust over time.

Let AmericasBestMarketing.com Help You Dominate Summer 2025

We specialize in helping Realtors® market with consistency and professionalism. Our done-for-you services include:

• 12 custom, branded social media posts per month

• Listing marketing at every stage (Just Listed, Open House, Just Sold, and more)

• Email newsletters and SOI engagement

• Direct mail, GEO farming, and digital retargeting

• IDX-integrated websites and landing pages

• Monthly coaching to keep you focused and accountable

Learn more about our Full-Service Real Estate Marketing Program!

Make Summer 2025 Your Most Visible Season Yet.

Stay in front of your database, build your brand, and increase listings with consistent, high-quality marketing. Partner with AmericasBestMarketing.com and spend more time doing what you do best—serving clients.

Contact Us to get started today.